Top of The News
by Tanya Gazdik
Both know what it's like to be labeled "second best": Pippen, to former Bulls teammate Michael Jordan; soft drink Mr. Pibb, to Dr. Pepper. Read the whole story

BASEBALL
by Sarah Mahoney
The real-estate brand's multiyear partnership builds on "Someday Starts Today." Read the whole story

FINANCIAL SERVICES
by Sarah Mahoney
The company's 12-foot BFF is stepping into his high-adrenaline moment. Read the whole story

BEVERAGES
by Teresa Buyikian
Hard seltzer brand says it'll pay out up to $1M in rebates to consumers who order a White Claw at their favorite bar. Read the whole story

MENTAL HEALTH
by Les Luchter
Low digital well-being is characterized by high stress levels, poor sleep and low moods, according to research by online safety platform Aura. Read the whole story

QSR
by Teresa Buyikian
"Every March, players hit the transfer portal. This year, chicken fans should too," said Patrick Schwing, Zaxbys CMO. Read the whole story

COMMENTARY
by Tanya Gazdik, Staff Writer
To show off the vehicle's fantastic driving range (637 miles), the automaker debuted a heartfelt spot that features a boy and his stuffed sea … Read the whole story
by Laurie Sullivan
Google has brought new, agentic media-buying capabilities to YouTube with Google Display & Video 360, part of the Google Marketing Platform for programmatic that … Read the whole story
by Fern Siegel
Charles Barkley, Samuel L. Jackson, Magic Johnson, Caitlin Clark and Jennifer Garner star in the ads. Read the whole story

COMMENTARY
by Laurie Sullivan, Staff Writer
Google has begun working with Kroger Precision Marketing to integrate the retail giant's first-party shopper data into YouTube and Google's third-party inventory. Read the whole story