The unlikely duet shows just how far Cheetos Flamin' Hot is willing to go to make its famous fans happy again. Read the whole story

The pet-care brand has unveiled a centennial logo asset and a lineup of initiatives across digital channels as well as in-person events. Read the whole story

Unilever hired an actual professor to settle the question: Is mayonnaise an instrument? Yes -- and it has range. Read the whole story

The Seattle Mariners player enjoys the comfort of the airlines' new lie-flat suites in latest ad. "This never gets old," he says. Read the whole story

Former Bobbi Brown exec Stephanie Davis Michelman explains beauty biz focus on experiential efforts backed by social followup. Read the whole story

Yet consumers complained about the price of McDonald's recently launched Big Arch, which ranged from $7.46 to more than $12.99 in major cities. Read the whole story

Big Time Creative Shop produced the platform to unite fans. Read the whole story

The campaign continues throughout the year, tied to cultural or seasonal events. Read the whole story