Top of The News
by Tanya Gazdik
P&G and the WNBA's tie-up will span marketing, retail and digital channels, as more large marketers ramp up investment in women's sports. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
"March was dominated by basketball, and auto advertisers were front-and-center with it," says iSpot.tv's Stuart Schwartzapfel. Read the whole story
QSR
by Teresa Buyikian
The new line of gold and black lifestyle products was created to help promote the brand's new pizza condiment, Slice Sauce. Read the whole story
SPIRITS
by Teresa Buyikian
The Svedphone can only call and text, with no internet access, enabling the user to "do more IRL." Read the whole story
COMMENTARY
by Les Luchter, Staff Writer
A Houston Hospital aims to answer them with a traveling interactive exhibit explaining "how research becomes care." Read the whole story
by Fern Siegel
The work highlights a stark reality: peanuts are a genetically vulnerable crop. Read the whole story
by Wendy Davis
The Trump administration "demanded that Apple and Facebook censor speech -- after repeatedly threatening criminal consequences for anyone associated with online tools reporting ICE … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
The upfront was always a bet on where audiences will be. The answer to that question continues to change. Read the whole story
COMMENTARY
by Maria Bailey, Columnist
If you're only measuring impressions, you're missing most of the value that an influencer campaign creates for your brand. Read the whole story