Top of The News
by Sarah Mahoney
Circana's new annual report shows private label and emerging brands gaining share, while the tactics that work differ sharply by company size. Read the whole story
FASHION
by Sarah Mahoney
"Few brands can authentically play across so many facets of culture, sports, fashion and music in a way Levi's consistently does," CEO said. Read the whole story
MENTAL HEALTH
by Les Luchter
Spots showcase "cycle of addiction tied to everyday stressors like school, work, social life," says Truth Initiative CEO. Read the whole story
SPIRITS
by Teresa Buyikian
Howard appears at a BBQ and other spots where "fans gather to watch, cheer, and celebrate." Read the whole story
COMMENTARY
by Teresa Buyikian
Breakfast is the time when consumers opt for healthier choices like fruit, but good intentions fall short later, according to Technomic. Read the whole story
by Fern Siegel
The integrated marketing push targets key cities and early-career medical pros. Read the whole story
by Fern Siegel
The social-media work isn't about sports stats, but overcoming adversity. Read the whole story
COMMENTARY
by Doug Parks
This week we sat down with Nate Skinner, Senior Director of Global Brand at Squarespace, to explore how their Emma Stone Super Bowl spot … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Advertising is now attempting to make the switch from traditional to generative AI - regardless of how much it will cost Amazon, brands and … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
We will need to look to many fields to find the foundational training that will give our future AI talent the tools for success. Read the whole story