Top of The News
by Tanya Gazdik
Original programming will be distributed across YouTube, Instagram, and TikTok via MLB Players and athlete-owned channels. Read the whole story

PHARMA
by Les Luchter
Llly launched a multichannel Zepbound campaign featuring O'Neal during game four of the NBA Finals. Read the whole story

OTC
by Sarah Mahoney
The new campaign taps soccer culture and says strength comes from confronting pain, not ignoring it. Read the whole story

AUTOMOTIVE
by Tanya Gazdik
"We are trying to be fun... and it's not about we win or we don't win, it's about generating conversation," says Stellantis' Francois. Read the whole story

PHARMA
by Les Luchter
Madrigal is unveiling a model of a giant liver in various cities to help raise public awareness of fatty liver disease. Read the whole story

BEER
by Teresa Buyikian
Miller Lite's Father's Day promo helps dads spend more time with their kids -- by providing gifts they can repair together. Read the whole story

COMMENTARY
by Sarah Mahoney, Staff Writer
The retailer says the smart-specs showcase will answer key consumer reservations about the new wearables. Read the whole story

FAST CASUAL
by Teresa Buyikian
In one video Shane disrupts the process, eating the Caesar Salad Stuffer that was a prop and taking personal calls while the camera rolls. Read the whole story
by Laurie Sullivan
A new integration moves attention and data metrics from measuring how users process ads to where inventory is filtered, so it can adjust bids … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
The frequency problem in CTV is neither new nor a secret. The core issue is structural. Read the whole story