Pharma & Health Insider
by Les Luchter, Staff Writer
Emerging influencers, as opposed to more established ones, help brands "go really deep and understand what's being said, and what's next." Read the whole story
by Les Luchter
And "regular use of high-potency cannabis can lead to a fivefold increase in the risk of psychosis, especially in adolescents." Read the whole story
by Steve McClellan
Headquartered in Cedar Knolls, NJ, the firm was founded in 2004 by CEO Linda Corvani, who will continue to lead the company post-acquisition. Read the whole story
by Les Luchter
Kym Whitley, who has featured role in "Happy Gilmore 2," has been named one of weight loss drug Zepbound's paid brand ambassadors. Read the whole story
by Sarah Mahoney
With a $2 million smile and a new campaign, the Kenvue brand wants you to "wash your mouth" -- not just freshen your breath. Read the whole story
by Les Luchter
Campaign message: "You can depend on the Arm & Hammer brand to roll up its sleeves mess after mess, and stretch your dollars further." Read the whole story
by Danielle Oster
Months after acquiring leading prebiotic soda purveyor Poppi, PepsiCo is launching a prebiotic cola under its flagship brand. Read the whole story