Pharma & Health Insider
by Les Luchter, Staff Writer
"What we endeavor to become is a consumer lifestyle brand," said Ryan Anderson, Quest Diagnostic's executive director of consumer marketing. Read the whole story
by Les Luchter
Jason Alexander undergoes some of "life's little disasters" that he can't get immunized against, such as a pigeon pooping in his hat and a … Read the whole story
by Les Luchter
J&J projects that pharmaceuticals alone will be a $60 billion business by 2025, with growth coming from current products and drugs already in the … Read the whole story

COMMENTARY
by Les Luchter, Staff Writer
Concluding that U.S. would benefit from more manufacturing capacity for infant formulas, company plans "a half-billion-dollar investment" in new facility. Read the whole story
by Les Luchter
Pregnant women, moms want ads and other content directed at them to showcase real moms (65%), be relatable (63%), be educational and informational (61%). Read the whole story

COMMENTARY
by Todd Wasserman, Staff Writer
The Uber ad featured shots of people waving from windows and videoconferencing, and closed with the line "Stay home for everyone who can't." Read the whole story

COMMENTARY
by Les Luchter, Staff Writer
The holy grail is longitudinal patient records, so wherever doctors are, available data will be in one place. Read the whole story