Brands teaming up with Ness to offer discounts and rewards include primary care provider Parsley Health and fitness facility operator Exhale Spa. Read the whole story

Low-key content marketing! Film presents case histories of eczema sufferers, with Abbvie's name mentioned only in a "presented by" credit at the end. Read the whole story

Electronics company developed "Game4Good," aimed at student athletes: "Whether it's your first dance or your last, play your game, not theirs. Don't lose yourself." Read the whole story

Designed to get kids to brush their teeth for dentist-recommended 2 minutes, toothpaste takes exactly that long to change color from blue to pink. Read the whole story

"Choose More" chronicles Lopez' daily fitness routine to promote an active lifestyle -- which the brand credits for her "multifaceted success." Read the whole story