"We're doing a lot of work on the awareness-to-trial conversion process [and] what consumer touchpoints are required," explained Patrick Lockwood-Taylor, Perrigo CEO. Read the whole story

Americans have major concerns about these popular drugs, including their high costs and lack of long-term efficacy. Read the whole story

"Marketers hold the power to educate the public" about Red Flag Laws -- through which high-risk people temporarily lose access to firearms. Read the whole story

Shake-ups continue as the challenged retailer looks to build on recent momentum and says it is gaining traction in a daunting turnaround effort. Read the whole story

An FTC proposal that would require developers of health-related apps to notify consumers about the unauthorized sharing of identifiable data could "severely hinder advertising," … Read the whole story

Connie Chan Wang explains how she is steering the meditation app deeper into mental health, self-care and B2B. Read the whole story

CityMD, the largest urgent care facility in New York, is publicizing itself in ads via the MTA. Read the whole story