Blood thinner Bristol-Myers Squibb/Pfizer's Eliquis accounted for the most money shelled out by Medicare from May 31 YOY. Read the whole story

Iconic star, now Pvolve partner, shows off her perfect form in spot for fitness brand. Read the whole story

With 75% of growth in video hours on CTV devices from smaller platforms, YouTube is the only one of the top six platforms that … Read the whole story

Fictional "milk" products range from the whimsical (rainbow milk), to the truly disgusting (hot dog milk). Read the whole story

The desktop web had the highest rate, at 21%. Read the whole story

Viewer "attention" of CTV/streaming ads has dropped for the first time, TVision says, since it has been measuring ads with its "eyes-on-screen" technology. CTV/streaming … Read the whole story

Mark Marshall will succeed Linda Yaccarino, who departed in May to become CEO of X. Marshall, who has been interim chairman since Yaccarino's departure, … Read the whole story