Pharma & Health Insider
by Les Luchter, Staff Writer
"Oral health literacy is very, very low, so we need to get the message out," says Dr. Maria Ryan, Colgate-Palmolive's chief clinical officer. Read the whole story
by Les Luchter
Company plans to build one-to-one consumer relationships to sell Opill through all touchpoints, says CEO. Read the whole story
by Steve McClellan
The campaign, created with agency Przm, is also designed to "reengage" with older consumers who are likely more familiar with the 28-year-old brand. Read the whole story
by Sarah Mahoney
While profits slipped, rising sales and traffic trends suggest the eyewear chain is successfully leaving its D2C past behind. Read the whole story
by Wendy Davis
The self-regulatory privacy group Network Advertising Initiative on Wednesday issued a new best practices guide that encourages advertisers to target health ads based on … Read the whole story
by Les Luchter
Sanofi tapped Usher for in-person events plus ads, while Abbott partnered with talk show host Sherri Shepherd and took over NYC's Oculus Center. Read the whole story
by Les Luchter
Personalization includes tailoring "the treatment either in form factor, in dosage, in composition, in different supplements or ingredients," says CEO Andrew Dudum. Read the whole story
by Wendy Davis
A federal judge on Tuesday rejected Kennedy's claim that YouTube violated the First Amendment by removing videos in which he made controversial statements about … Read the whole story
by Tanya Gazdik
The money raised from the partnership with Movember will aid in the charity's mission of bringing awareness to men's health issues. Read the whole story