Bold visual identity combined with social media helped Sense land on the shelves of Urban Outfitters just four months after the brand's D2C launch. Read the whole story

American Heart Association certification also has broader implications for plant-based category, now combating consumer questions about how healthy and sustainable it is. Read the whole story

The DNA-testing company is returning to broadcast with "Hero Gene," a health-focused ad campaign. Read the whole story

The thrust of the tongue-in-cheekish campaign is that people can use Hatch sleep machines to get needed rest during the holidays. Read the whole story

Procter & Gamble reduced September YoY ad spend on Vicks DayQuil Severe Cold & Flu by 64%. Read the whole story

Global Wellness Institute says the global market had dropped 11% in 2020, to $4.4 trillion, but has since grown 12% annually. Read the whole story