Ad spend for the increasingly overlapping categories of diabetes/ weight loss drugs accounted for 20% of pharma's total -- most on national TV ads, Read the whole story

The campaign also features longtime brand partner and WNBA star Candace Parker. Read the whole story

The Unilever brand's latest twist on community building is restoring fading cultural landmarks. Read the whole story

Pastry chef Dominique Ansel created the "3 Lives Bar" to reward people making donations at New York Blood Center locations. Read the whole story

Giving alternate identities to five pre-workout formulas and two other supplements. products now feature images of such characters as Pump Ocalypse. Read the whole story

New research highlights the subtle ways brands build emotional gender-based connections with consumers. Read the whole story