Last month, Liquid IV became "the first CPG product to launch through a drone delivery mechanism with Amazon," says brand VP Aaron Jones. Read the whole story

Also, Facebook has "pivoted to short-form video content," so brands should "invest in people or agencies that can create this type of content." Read the whole story

Scientists in a lab deal with air irritants like pet dander as people in their Blueair-equipped homes happily cope with the same situations. Read the whole story

Smart ring Oura subverts the traditional wedding vow, which now becomes a commitment between a woman and her... body. Read the whole story

Hint's first new brand campaign in over two years marks an evolution in its marketing approach under new CMO Amy Calhoun Robb. Read the whole story