Oklahoma's "Skip the Flu, Not the Fun," a late-season ad campaign, is credited with a 20% increase in flu shot uptake. Read the whole story
"Product/service ads should include evidence-based information along with real-life patient testimonials," according to an eMarketer study. Read the whole story
WeightWatchers remains operational and there will be no impact to its 3.4 million members, according to a statement from the company. Read the whole story
These athletes will receive free glucose monitors as well as mentoring from Dexcom's network of pro sports brand ambassadors. Read the whole story
Wellness Pet Co. launched a challenge encouraging people to log 250 minutes of activity with their dogs in May. Read the whole story
The campaign kicked off on May 1, ahead of Nurses Week May 6-12, and will include CTV, OOH and experiential activations. Read the whole story
Notes on apathy: A recent Harris Poll showed 54% of Americans are unconcerned about hepatitis B. Read the whole story
Select resorts will feature private spaces where moms can relax on Mother's Day weekend. Read the whole story