Pharma & Health Insider
by Les Luchter, Staff Writer
For pharma websites, using a graphic pop-up design for safety information raised risk recognition by 12% and follow-up intention by 19%. Read the whole story
by Les Luchter
While Tylenol was barely mentioned during an analyst call, the acetaminophen pain relief brand played prominently in press coverage of the deal. Read the whole story
by Les Luchter
Pfizer CEO Albert Bourla called Novo Nordisk's bid for obesity drug developer Metsera an "illegal...end-run around antitrust laws." Read the whole story
by Les Luchter
Dutch's first podcast buy, on comedian Sarah Silverman's show, led to a a 10% lift in membership purchases. Read the whole story
by Les Luchter
One of telehealth's first ED marketers aims for a subtle brand awareness play that doesn't hit viewers over the head. Read the whole story
-
by Wendy Davis
Citing the First Amendment, a federal judge on Thursday blocked a new Colorado law mandating cigarette-style warning labels for social media. Read the whole story
by Steve McClellan
The win is the second recent major win for WPP - in August it won Mastercard's $180 million global media account. Those wins partially … Read the whole story
by Les Luchter
Nonprofit National Association for Continence launched the first mass awareness campaign in its 43-year history. Read the whole story