Suit alleges that J&J made "false claims regarding the efficacy of Nubeqa," Bayer's drug that former NFL quarterback Tony Romo is pitching. Read the whole story

FMI's latest report finds retailers stepping up wellness efforts. But consumers remain inconsistent, cost-conscious and occasionally overwhelmed. Read the whole story

The relationship is a natural, since 85% of golfers on the tour are impacted by allergies, according to Kenvue exec. Read the whole story

LiveRamp and Doceree are supporting healthcare professionals and publishers with AI agentic offerings. LiveRamp will allow autonomous AI to execute marketing tasks, while Doceree … Read the whole story

Private label is growing twice as fast as national brands. What comes next is as much about marketing as it is about M&A. Read the whole story

Skincare company CEO touts Super Bowl as "high-volume social moment" for women, with "organic word-of-mouth amplification." Read the whole story

From the Clinton White House to MTV, Mattel, menopause startups and now Solaria Bio, Catherine Balsam-Schwaber shares how curiosity, risk-taking and reinvention built a … Read the whole story