"Less is more -- small rewards with moments of bliss rather than mindless munching," Lindt CEO Adalbert Lechner told reporters. Read the whole story

"Women, Latino and Black communities historically have some of the highest incidence of HIV," says VP marketing at Gilead, which makes Yeztugo. Read the whole story

Sanofi's global marketing director Ridhima Sharma called the new approach a "unified customer journey." Read the whole story

When users click on the TikTok links, they'll get insomnia hacks from influencers spanning a range of product categories. Read the whole story

The pro football Hall of Famer teamed up with the brand "based uniquely on his personal experience as a bladder cancer survivor." Read the whole story

The spot taps into what Lasik MD calls Gen Z's "focus on holistic wellness, framing vision correction as an empowering act of self-care." Read the whole story