The premise is that Jodie Sweetin has just turned 45 but is embarrassed about starting colon cancer screenings. Read the whole story

With "Striking Out Cancer," AbbVie will donate $20 to Stand Up To Cancer each time an MLB batter strikes out. Read the whole story

One activation,"3am Therapy," offers "free therapy for everyone who's awake wondering if they need therapy." Read the whole story

The agency is moving the client from spend management into a predictive growth engine. Read the whole story

Low digital well-being is characterized by high stress levels, poor sleep and low moods, according to research by online safety platform Aura. Read the whole story

Ryan Sullivan shared how GoodRx's "fearless ally" brand strategy led to the Savings Wrangler campaign, covering character-driven storytelling, full-funnel channel strategy, and balancing entertainment … Read the whole story