Eleven days before the Iowa caucuses and 19 days to New Hampshire's first-in-the-nation primary, marketers were eager to hear from insiders. Screens have taken over our lives and applications, particularly … Read the whole story
With the 2016 presidential and Congressional contests in full swing, Time Inc. is rolling out a new political ad targeting service for campaign media … Read the whole story
The Internet digital media measurement arena in the U.S. and abroad has been wrestling with three key issues: viewability, bot fraud along with ad … Read the whole story