Digital media has reached parity with TV as a primary information source about presidential candidates, says the IAB. Primary users of online digital media are also more likely to take … Read the whole story
MoffettNathanson Research expects total national TV advertising activity for the fourth quarter of 2015 to rise 4.3% to $10.8 billion for major broadcast and … Read the whole story
Lobbying is dying a slow, painful death. The capricious political environment we've witnessed over the past decade has ushered in new generations of political … Read the whole story
Given all the hype and heaps of data showing the power of mobile, you'd think brands would be throwing money at the medium. But … Read the whole story