Red, White & Blog
by Philip Rosenstein, Staff Writer
Figures from a Bloomberg/Des Moines Register survey have Donald Trump and Hillary Clinton holding small leads. The big question is: With a possible snowstorm in the mix tonight, who will … Read the whole story
by Philip Rosenstein
Three days out from the Iowa caucuses, data has emerged showing skyrocketing digital ad prices in early voting states. Taylor Schreiner, VP research, TubeMogul, … Read the whole story
by Laurie Sullivan
As the Iowa caucus officially gets underway Monday evening, Microsoft believes Bing can predict the outcome. Microsoft used data from polls, prediction markets, and … Read the whole story
by Wayne Friedman
Fox News Channel's failure to lure Donald Trump back into the latest Republican Presidential debate on Thursday night resulted in sharply lower comparative ratings. … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
With make-goods being an unavailable "plan-B" in political media-buying, Christina Beaumier, SVP, Xaxis Media suggested that marketers need to take precaution through being realistic … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Though formally limited to presidential races because of expensive data aggregation, Alex Lundry, CAO, Deep Root Analytics believes we're moving toward a point where … Read the whole story