Red, White & Blog
by Philip Rosenstein, Staff Writer
In last week's Democratic debate, Bernie Sanders attempted to pin Hillary Clinton as an establishment candidate and himself as a candidate of the people. One of the exchanges culminated with … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
With make-goods being an unavailable "plan-B" in political media-buying, Christina Beaumier, SVP, Xaxis Media suggested that marketers need to take precaution through being realistic … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
"We have to be very protective of our subscribers" said Fariba Zamaniyan, SVP, TiVO Research at our Marketing: Politics Conference. She warned that if … Read the whole story
by Philip Rosenstein
With the increase in traffic to many political news sites, CNN, Politico, The Washington Post and others have launched interactive 2016 campaign dashboards. Amobee … Read the whole story
by Larissa Faw
In addition to matching users with candidates, VoterGuru educates users on political topics by explaining the ideological spectrum, from "very liberal" to "very conservative," … Read the whole story