Luckily for political marketers attempting to reach last-minute on-the-go voters in New Hampshire, calls to action in emails are more likely to be clicked … Read the whole story

Presidential candidates, advocacy groups, and other advertisers are turning to paid-search advertising to educate or influence potential voters online, with spending on paid-search keywords … Read the whole story

At our Marketing Politics Conference, Cooper Reves, Digital Director, America Rising PAC recounted a time when he was able to supplement a campaign’s intent … Read the whole story

Looking into the future, Tim Lin, Partner, Bully Pulpit, foresees innovative campaigns molding their strategies around clever combinations of target mediums to better leverage … Read the whole story