Tuesday, February 23, 2016
Red, White & Blog
The well-covered developments in big data, targeting and cross-platform marketing have greatly increased the efficiency seen with email marketing. That means voters are targeted with more appropriate messaging. Read the whole story
SITO Mobile announced the launch today of a new product for political marketers, allowing them to use location data to target voter segments. SITO … Read the whole story
Captain Obvious, the brand ambassador for Hotels.com, announced his intentions of running for U.S. president by running across the country. A TV ad launched … Read the whole story
- COMMENTARY
The federal judiciary hasn't yet ruled on the FBI's encryption battle with Apple, but the government appears to be winning in the court of … Read the whole story
