Polls point to a huge leap in electoral turnout when compared to any general election over the past century. Fifty-one percent of respondents (Democrat, Republican and Independent) were "absolutely certain" … Read the whole story
This 2016 campaign season reminds us that modern politics is increasingly data-driven. Like any business, political campaigns seek to use data to develop new … Read the whole story
Recently I addressed the M2W: Global Summit on Marketing to Women (#M2W), hosted by PME Enterprises and presented by Google. In preparing my remarks, … Read the whole story
A "seriously flawed" proposal to unlock set-top boxes would "undermine responsible and relevant advertising on broadcast and cable media," the ANA says. Read the whole story