If it weren't for the overwhelming wall-to-wall coverage of Donald Trump over the course of the 2016 primary cycle, who knows what the political climate would look like today? Then … Read the whole story
Hillary Clinton's ascendance as the presumptive Democratic presidential nominee may be partly due to her successful email marketing campaign, new data from Alto Mail … Read the whole story
The most effective CPM of the 2016 Presidential Campaign is about $735,000, according to political media-buying expert Michael Beach. When you refine the projected … Read the whole story
Skeptics suggest Trump's enormous use of earned (free) media has obviated political ads, while others suggest the presumptive GOP nominee's widespread TV exposure spurred … Read the whole story
"Delete your account" is a perfect comeback because it pithily combines a brutal takedown with what I can only describe as a sardonic sense … Read the whole story