Red, White & Blog
by Philip Rosenstein, Staff Writer
With just over 12 days until November 8, the Hillary Clinton campaign is initiating its final iteration of campaign ads. On the Republican side, while Trump is trying new approaches … Read the whole story
by Steve McClellan
The research, from J. Walter Thompson and Forethought, found that brand advertising is perceived as 32% less relevant, 29% less entertaining and 27% less … Read the whole story
COMMENTARY
by Eric Wheeler, Op-Ed Contributor
Until recently, the scripts would be written, the footage shot and the media buys made on historic data. And that was it. The same … Read the whole story
by Wendy Davis
A recent decision by a federal appellate court will "greatly limit the government's ability to police unfair and deceptive practices," Senator Richard Blumenthal argues. Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
If you're feeling exhausted, discouraged, and demoralized by this year's trial by ordeal presidential election, you're not alone -- and, unsurprisingly, social media seems … Read the whole story
COMMENTARY
by Lou Mastria, Op-Ed Contributor
Sometimes good government policy is as simple as a schoolyard aphorism: If it ain't broke, don't fix it. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Health-care insurers need to start TV advertising with some frank talk, now that health care costs are going higher -- much higher. Can they … Read the whole story
COMMENTARY
by Zach Rosenberg, Op-Ed Contributor
When it comes to living and working in an environment where digital media, creativity, global communications, the entertainment industry and advertising converge, it's hard … Read the whole story
by Philip Rosenstein
Updated daily, MediaPost now offers a DMA-level overview of Republican, Democratic and nonpartisan broadcast TV spending across the country. Check back in daily for … Read the whole story