The three most-aired swing-state TV ads of the 2016 presidential cycle accurately portray both the divisiveness and negativity pervasive throughout the election. Of the top 10, only three were pro-Donald … Read the whole story
The company, which hit $131.4 million in revenues during the period, said its third-quarter earnings results were "among the best in the industry." All … Read the whole story
This nasty presidential campaign was reflected in video sharing--much of it live, raw video, much of it in the form of speeches by the … Read the whole story
Updated daily, MediaPost now offers a DMA-level overview of Republican, Democratic and nonpartisan broadcast TV spending across the country. Check back in daily for … Read the whole story
Finally, after more than 18 months of campaigning, tons of mud-slinging, polls, primaries, surreal circus-style debates, scandals, and hyperbole, it's now election day. Voter … Read the whole story
For today's presidential election, numerous publishers are dropping their paywalls. Offering free digital access during major events has the potential to boost online ad … Read the whole story
And that's a good thing for consumers who want a personalized coverage experience. Unless you are living under a rock you know that tomorrow … Read the whole story
With younger and minority populations becoming increasingly engaged in politics, campaigns are distributing their messages cross-channel. The rise of programmatic targeting approaches has been … Read the whole story
After years of explosive demographic growth, Latinos are not only defining the trends and culture of today's new American mainstream, but they are now … Read the whole story
Gray's local advertising revenue -- which includes all digital media -- grew 22%, to $102.2 million, while national spot advertising revenue also rose 22% … Read the whole story
Social media really does work to change political opinions, according to a new analysis by Pew Research Center. Read the whole story
Americans who display either a strong civic connection to their community or always vote in local elections are more likely to exhibit stronger local … Read the whole story
There's no shortage of ad types out there using this election season to shill their wares. Read the whole story
Rock the Vote created a clever campaign to encourage Millennials to vote. Artists Watsky and Adam Vida, the Head and the Heart and Local … Read the whole story
It's pretty late in the game, so to speak, but if you're still undecided about who to vote for in the presidential race, really … Read the whole story
The campaign, from ad shop Duncan Channon, is local to the Portland market and isn't intended to sway votes-recreational use in Oregon was legalized … Read the whole story