Red, White & Blog
by Philip Rosenstein, Staff Writer
MediaPost had its own political postmortem yesterday in Washington, D.C., bringing together top strategists and vendors from both sides of the aisle to discuss what worked and what didn't in … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
Incorrect assumptions were made about the electorate based on 2012 polling data. So when it comes to data-heavy programmatic media and predictive analytics, what … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
No doubt, mobile grew faster than any other channel during the presidential election. Yet, by many accounts, the decisive demographic in the election turned … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
A MediaPost political marketing conference asks the question: How is President-elect Donald Trump like all the other disruptive brands that upended segments of the … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Donald Trump reportedly may appoint Utah Attorney General Sean Reyes to chair the FTC. Reyes recently urged the agency to consider reopening an investigation … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Adland must hope the hard Brexit-or-nothing plan laid out yesterday is Theresa May's poker face and a free trade deal for the industry is … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
It was a huge day in Europe Tuesday as businesses found that Brexit really does mean Brexit and email marketers learned that explicit consent … Read the whole story