MediaPost had its own political postmortem yesterday in Washington, D.C., bringing together top strategists and vendors from both sides of the aisle to discuss what worked and what didn't in … Read the whole story
Incorrect assumptions were made about the electorate based on 2012 polling data. So when it comes to data-heavy programmatic media and predictive analytics, what … Read the whole story
No doubt, mobile grew faster than any other channel during the presidential election. Yet, by many accounts, the decisive demographic in the election turned … Read the whole story
A MediaPost political marketing conference asks the question: How is President-elect Donald Trump like all the other disruptive brands that upended segments of the … Read the whole story
Donald Trump reportedly may appoint Utah Attorney General Sean Reyes to chair the FTC. Reyes recently urged the agency to consider reopening an investigation … Read the whole story
Adland must hope the hard Brexit-or-nothing plan laid out yesterday is Theresa May's poker face and a free trade deal for the industry is … Read the whole story
It was a huge day in Europe Tuesday as businesses found that Brexit really does mean Brexit and email marketers learned that explicit consent … Read the whole story