Marketing Politics Weekly
Thursday, November 8, 2018
  • Election Night Brings Big Ratings, Lower Ad Revenues

    TV coverage of the 2018 midterm elections witnessed soaring viewing gains -- up nearly 60% -- versus the last midterm election coverage. Virtually all … Read the whole story

  • Trump The Spam King: President's Name Tops Email Subject Lines

    Donald Trump dominated the election. And he also led in spam subject lines -- by a wide margin. Read the whole story

  • Search Leads In Driving Election Day Online Sales

    Search became the top promotional driver for retailers on Election Day, according to data released by Adobe on Wednesday. Read the whole story

  • Young Adults Rock Midterm Vote

    What can brands -- and candidates -- learn from this 2018 youthquake? Read the whole story

  • Nexstar, Tegna: Political Ad Revenues Soar, Core Ad Revenue Recedes

    Nexstar's political ad revenue climbed $70.1 million from $7.2 million vs. Q3 2017. Tegna registered $60 million, up from $3.8 million. Read the whole story

  • Google Should Rethink Censorship Policies, EFF Says

    "YouTube's moderation of Prager University's content was faulty on many accounts, but it was not unconstitutional," the digital rights group Electronic Frontier Foundation says … Read the whole story