WASHINGTON, DC -- Given the shenanigans of the past couple of years, I've begun to wonder whether voters are beginning to check out of political media and marketing altogether. So … Read the whole story
About half of all Facebook users have unwittingly been assigned a "political label" classifying them by the social network. When told, most of them … Read the whole story
With Super Bowl LIII poised to kick off in what may be the most politically charged marketing environment ever, most Americans say they don't … Read the whole story
"Kraft Now. Pay Later" store in D.C. area to be open Jan. 16-20, while Nestle Waters will help organize volunteer clean-ups in national parks. Read the whole story
The major ad industry groups opposed the decision to question people about their citizenship. Read the whole story
"Without more clarity, businesses may end up deleting or sharing more information than is necessary," the ANA told the state's attorney general this week. Read the whole story
Filing alleges that Purdue Pharma "hired hundreds of sales representatives and taught them false claims to use to sell drugs." Read the whole story
So let's say, hypothetically, one wanted to break up with Facebook? Just how would one do that? Read the whole story
In the new world of Trumpers, who sometimes misguidedly refer to themselves as Republicans, many of whom serve in Congress, Steele's observations and candor … Read the whole story
There was some backing of TV but most of the folks on this panel are sure that digital is the future in marketing political … Read the whole story
As they discussed voter turnout techniques, one panelist said GOTV is very tactical. It asks people to vote, then reminds them about it. It … Read the whole story
Because people who work on campaigns are so passionate about their success, it behooves agencies and consultancies to make sure there is morale and … Read the whole story
In 2017, Danielle Butterfield, Director of Advertising, Priorities USA, wanted to build capacity inhouse. But given the turnaround, she didn't feel they could build … Read the whole story
Peer-to-peer texting works well for urging people to vote early and to amass volunteers, this panel found. But the key is ensuring that the … Read the whole story
Among the bold predictions these panelists made about the 2020 presidential election were that there will be a woman elected president, that YouTube will … Read the whole story
Here, the RNC's Doug Hochberg admits to being jealous of the other party. "[Republicans] don't like sharing what we do, we're quieter online. If … Read the whole story
Michael Steele, the former RNC chair, took note of how Democrats have kept their races very local. He spoke of one state race that … Read the whole story