Want to understand why QAnon has become the first known instance of a "crowd-sourced cult?" You just need to know one word, according to Omnicom's Sparks & Honey: gamification. Read the whole story
By a margin of nearly two-to-one, ad executives -- both advertisers and ad agency media buyers -- believe Joe Biden will win the 2020 … Read the whole story
Company is focusing on Senate races this year: "If we want to advance legislation to protect our planet, we need more senators who prioritize … Read the whole story
An analysis of the most active users on Twitter -- the top 10% who account for 92% of all tweets -- shows a pronounced … Read the whole story
President Trump blasted Facebook and Twitter for taking steps to prevent people from spreading a controversial "New York Post" story about Democratic candidate Joe … Read the whole story
Slightly more than half of ad execs say they have modified their normal advertising and media-buying plans this fall due to the presence of … Read the whole story
Brands and publishers "should be thinking twice, maybe three times," before taking advantage of a potential loophole in California, the self-regulatory group Network Advertising … Read the whole story
The partners' first effort is an in-depth report on current consumer perceptions about gender equality and how brands and media need to do more … Read the whole story
Big Tech critics might cheer the prospect of repealing Section 230, but that law's protections also benefit new competitors. Read the whole story
The Richards Group has been in business for 44 years. The founder may have just killed it by uttering racist remarks at a recent … Read the whole story
Both departures are a significant blow to the agency, with Home Depot's budget $444 million and Motel 6's $15 million. Read the whole story
While P&G has made racial equality part of its marketing messages, shareholder activist group asks company to release metrics on its hiring practices. Read the whole story
Shareholders overwhelmingly approved a proposal urging the company to issue a report that increases its efforts to eliminate deforestation. Read the whole story