A startling insight from Ipsos suggests many Americans won't accept the outcome of next week's election because they come from another planet: Fox News. Read the whole story
With the COVID-19 pandemic remaining the No. 1 issue influencing American voters, Democratic challenger Joe Biden continues to lead the incumbent heading into next … Read the whole story
Using a novel technique known as "intuitive research" capable of understanding what people feel vs. what they think of a brand -- or in … Read the whole story
Berlin SEM President Patrick Berlinquette ran ads to test the spread of misinformation in July and October. The loophole still exists now, with less … Read the whole story
This is your chance to make a difference. Please take the time to vote out That Idiot in The White House. Read the whole story
A majority of Americans believe brands have an important role to play in politics -- including endorsing presidential and/or local candidates in the election … Read the whole story
With the exception of Fox News Channel, ad sales for major cable news networks plummeted. And while overall cable news network ad revenues rose, … Read the whole story
Collectively, the top three cable TV news networks' average prime-time viewership spiked 71% to 10.1 million Nielsen-measured viewers in live program-plus-same day time-shifted viewing. … Read the whole story
As we near the final days of a blistering election cycle, brand marketer interest in "social media" is piquing, suggesting that while mired in … Read the whole story
Efforts involve Election Day "war rooms," and custom client strategies, coordination with state government agencies and get-out-the-vote messaging. Read the whole story
Republican lawmakers at a Senate hearing Wednesday criticized tech company CEOs for supposedly suppressing conservative speech, while Senate Democrats denounced the hearing as a … Read the whole story
This is the ninth time 'The Economist' has endorsed a U.S. presidential candidate. Read the whole story
Suppose they held a boycott and nobody noticed? That might be the best way to describe the findings of a study indicating that a … Read the whole story
Taking political stands puts brands at risk. Here's how to lessen that risk. Read the whole story
Newly proposed California privacy regulations that aim to make it relatively easy for consumers to opt out of the sale of their data would … Read the whole story
The PSA was developed with agency Walton Isaacson and tells viewers to "vote for elected officials who will work for you." Read the whole story
Vancouver, WA-based agency AHA is stepping up with a big social-media campaign encouraging people, especially younger ones-who tend to vote less than older population … Read the whole story
The global tech platform thought it was doing well with its email. Then COVID-19 hit, driving its metrics to a whole new level. Read the whole story