Red, White & Blog
And by oxygen, Ipsos political guru Chris Jackson means the ability of the U.S. news media industry to stay focused on what it's supposed to do: informing American voters about … Read the whole story
COMMENTARYDemocrats think like scientists. Republicans think like marketers. Pennsylvania Lieutenant Governor John Fetterman is a Democrat who thinks like a Republican. Read the whole story
- COMMENTARY
Midterm political advertising looks to easily outpace 2018 midterm revenue this year -- up to $9.7 billion, according to an AdImpact estimate. But it … Read the whole story
The plan is to remove election-related misinformation about dates, locations, times and methods of voting; as well as who can vote, whether votes will … Read the whole story
- COMMENTARY
It could be another record year for political ads and out of home will reap the benefits. Like any billboard, creative is the key … Read the whole story
Marking a victorious ruling for Google, a high Australian court found that the search engine cannot be considered the publisher of the material on … Read the whole story
Twitter Pixel, Conversion API and App Purchase Optimization tools are available to all of the social platform's advertisers. Read the whole story
