The new Twitter owner explained why his $8 monthly verification subscription model is a market-based solution for doing that, including the fact that every … Read the whole story

Twitter is facing new FTC scrutiny over privacy and security in light of reports of high-profile departures. Read the whole story

The pitch comes a week after parent Dentsu unveiled plans to integrate carbon into media-planning systems alongside conventional industry metrics like reach and frequency. Read the whole story

Founding members represent $10 billion in ad spending from Audible, AXA, Bayer, Danone, Deutsche Telekom Mars, Paramount, Sony, Tesco and others. Read the whole story

The study from Volta Media represents a 15% increase from 2021, and includes notable year-over-year increases in non-costal states like Texas, Kentucky, and Michigan. Read the whole story

Musk reportedly talked Wheeler into reversing her resignation yesterday, but Roth's decision appears to be firm. Both execs are key to advertisers' perceptions of … Read the whole story

Twitter's most senior cybersecurity exec Lea Kissner departed Thursday, with other key privacy and compliance staffers -- a concerning development that may cost the … Read the whole story

A Collage Group study on multicultural Americans found 65% of Americans overall believe the U.S. is the best country in the world, although their … Read the whole story

Ad messaging skewed heavily negative this election cycle, emphasizing what voters could lose rather than gain by voting for either party, according to an … Read the whole story