Red, White & Blog
by Joe Mandese
"Brand valuation considers intangible and tangible assets, and Musk has overlooked one of brands' most important resources: people. Twitter needs to address issues surrounding its reputation and brand
equity to … Read the whole story
by Joe Mandese
"The ads appear to have been generated programmatically," reads the NewsGuard report, which identified 393 ads from 141 major brands funding 50 AI-generated news/info … Read the whole story
COMMENTARY
by Joe Mandese
Is The Daily Caller Tucker Carlson's new/old post-Twitter home? Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
Somewhere along the way, Robert F. Kennedy Jr. went from being a circus sideshow to a spokesman for a long list of conspiracies. Read the whole story
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by Wendy Davis
The Oregon Consumer Privacy Act, if enacted, will give state residents the right to opt out of ad targeting based on their online activity. Read the whole story
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by Ray Schultz
The new offering will feature reporting from the nonprofit's 34 news outlets. Read the whole story
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by Richard Whitman, Columnist
Key areas where advertisers can take action are split into four different areas including supplier selection to optimizing creative and media planning and buying. Read the whole story
COMMENTARY
by Joe Mandese
Add advertising execs to the list of people responsible for the proliferation of AI-generated content, because in the end, they're the ones paying for … Read the whole story