Marketing QSR Weekly
Tuesday, June 2, 2020

QSR Insider

Consumers Cool On QSR Meal Bundles
by Sarah Mahoney, Staff Writer

Meal bundles are losing their appeal, as intel from MarketForce hints at what QSR restaurants should focus on as they begin welcoming diners back. Read the whole story

  • Vice's 'F*ck That's Delicious' Pivots To Ads Supporting Local Restaurants
    by Steve Ellwanger

    The ads on digital and social platforms contain a call to action to support the Restaurant Workers' Community Foundation. Read the whole story

  • National Broadcast TV Down 33.4% In April, Cable Networks 24.8% Lower
    by Wayne Friedman

    The broadcast and cable declines were for both inventory placed in the upfront and markets, with scatter dropping by 36% and upfront deals 24% … Read the whole story

  • Study: Gen Z Plans To Change The World
    by Larissa Faw

    Gen Z is committed, more than any other generation, to making a difference with 60% reporting a core belief in planning to change the … Read the whole story

  • Local TV Advertising's Slow Comeback
    by Wayne Friedman

    Nielsen says there were 5% more local spot TV ad units that aired -- April 27 to May 3 -- versus the previous month. Read the whole story

  • Marketers Bring Antitrust Suit Against Google
    by Wendy Davis

    Three online advertisers allege in a class-action complaint that Google violates antitrust laws by monopolizing "digital advertising markets." Read the whole story