QSR Land
A new analysis of QSR social-media strategies shows many don't connect early enough, missing chances to gain attention and engagement with hungry consumers. Read the whole story
Consumers sourced $486 billion worth of food from restaurants in 2020 -- with 89% ordered using websites, and mobile and aggregator apps. Read the whole story
Ostrom has also served as Chief Brand Officer for General Nutrition Centers. Read the whole story
When it comes to advertising, American consumers are highly polarized in their behaviors, according to findings of a GWI (formerly Global Web Index) study … Read the whole story
During an IAB keynote Monday, Google's top ad manager unveiled a new initiative to leverage aggregated, anonymized data to help the ad industry identify … Read the whole story
With the digital ad industry poised to discuss and debate changing consumer sentiment about advertising, new research finds a plurality of Americans simply want … Read the whole story
The campaign, developed by Levelwing, is awarding a total of 2,021 free hotel room nights valid from June 1 to December 31. Winners also … Read the whole story
COMMENTARYMarketers have long placed an outsized emphasis on acquiring new customers through demand-gen programs, but in recent weeks "relationship marketing" has been trending among … Read the whole story
