Marketing QSR Weekly
Tuesday, September 28, 2021

QSR Insider

With Loyalty App, Cinnabon Looks To Boost Digital Sales
by Sarah Mahoney, Staff Writer

Cinnabon, which has long relied on that heavenly aroma to tempt customers, is moving deeper into digital. It hopes the new app and loyalty program will increase online sales. Read the whole story

  • 'Local Bar Sundays': The First Bulleit's On Diageo
    by Les Luchter

    Diageo's Bulleit Frontier Whiskey has launched "Local Bar Sundays," featuring a "First Drink's on Us" $250,000 rebate program. Read the whole story

  • Del Taco Launches Multi-Tier Rewards Program
    by Steve Ellwanger

    Upon joining Del Yeah! Rewards, members immediately receive an offer for two free tacos and the ability to start earning points for more rewards. Read the whole story

  • Facebook Puts Brakes On Instagram Kids
    by Wendy Davis

    Instagram head Adam Mosseri said in a blog post: "This will give us time to work with parents, experts, policymakers and regulators, to listen … Read the whole story

  • KFC Puts U.S. Media, Creative Assignments Into Review
    by Steve McClellan

    Both are currently handled by Wieden+Kennedy, and the agency is expected to participate in the review. W+K won the creative account in 2015, adding … Read the whole story

  • ESPN, Fallon Tell Hockey's Story From Fan Perspective
    by Steve McClellan

    ESPN has released its creative campaign—done in partnership with agency Fallon--promoting the National Hockey League’s return to The Walt Disney Company’s linear and direct-to-consumer … Read the whole story

  • Forecast: Traditional TV Sees No Big Ad Gains In 2022, But CTV Rises
    by Wayne Friedman

    National TV on broadcast and cable networks is only expected to grow a modest 7.4% to $40 billion this year. Read the whole story