Marketing QSR Weekly
Tuesday, April 12, 2022
  • IHOP Rebranding Mixes Smiles, Togetherness, Loyalty Program

    Spots breaking today juxtapose scenes of on-premises cooking and dining with takeout orders, accompanied by updated version of song "When You're Smiling." Read the whole story

  • Dave & Buster's Eyes Younger Gamers With Acquisition Of Main Event

    Besides food and beverages, Main Event is known for such entertainment activities as bowling, laser tag, arcade games and virtual reality experiences. Read the whole story

  • Athletic Champs Tout Subway Refresh

    Basketballer Stephen Curry and Olympic gymnast Simone Biles introduce three new sandwiches and Subway's "better spokespeople." Read the whole story

  • Guinness World Records Leads In No. Of TikTok Followers

    TikTok "has moved well beyond its roots as a lip-syncing and dancing app; it...fosters deep connections with creators that keep users engaged," says analyst. Read the whole story

  • Restaurant Industry Leads Way In QR Code Adoption

    Though the restaurant industry is the biggest beneficiary of QR codes' growth, Flowcode CRO Jim Norton sees TV as the fastest-growing medium for QR … Read the whole story

  • Anheuser-Busch Launches National Recycling League

    Each team has committed to reducing waste on game days through activities like offering recyclable aluminum cups instead of single-use plastic. Read the whole story