Marketing QSR Weekly
Tuesday, June 21, 2022
  • PepsiCo Launches Mtn Dew Legend, Bev Available Only At Buffalo Wild Wings

    PepsiCo Foodservice senior director Alexis Porter explains why Mtn Dew developed a permanently QSR-exclusive beverage as opposed to selling it at retail. Read the whole story

  • Snap Brings 'Mind Ordering' To Domino's Lovers With New AR Lenses

    The lenses feature a link inviting Snapchatters to learn more about Domino's Mind Ordering mobile app, which applies facial-recognition and eye-tracking technology to help … Read the whole story

  • Father's Day Spending On Par With Year-Ago

    Despite growing concerns about inflation, consumer spending for Father's Day is expected to total $20 billion, per the NRF. Read the whole story

  • NBA Finals Up 21% to 12.3M Viewers, Branded Searches 32% Higher

    Although these finals are nowhere near any of the 12 pre-pandemic series from 2008-2019 in terms of viewing, NBA marketers this year took a … Read the whole story

  • Tampa Bay Heats Up, Hopes To 'Effect' Diverse Tourists

    One of the campaign's goals is to grow traveler diversity - multicultural, LGBTQ and accessibility - to the area. Read the whole story