The chicken-eating animated character Larry is part of campaign that places craving above factors like convenience and value offers in consumers' pecking order. Read the whole story

Consumers born after 2010 tend to spend the most time gaming for entertainment. Read the whole story

Reddit launched its first national TV campaign buy in partnership with R/GA in the U.S. and Canada, encouraging those who view the ad to … Read the whole story

Agency of the Year went to the Bangalore, India office of Dentsu Creative. It was the first time an agency based in India won … Read the whole story