Marketing QSR Weekly
Tuesday, October 4, 2022

QSR Insider

McDonald's, BK Plan Halloween Tributes
by Todd Wasserman, Staff Writer

Burger King's "Ghost Pepper Whopper" is set to launch Oct. 10 at select Burger Kings before a national rollout on Oct. 13, according to reports. Read the whole story

  • Taco Bell Puts Its Own Spin On National Taco Day
    by Todd Wasserman

    Taco Bell is turning National Taco Day into a month-long celebration with the limited-time return of its digital taco subscription, Taco Lover's Pass. Read the whole story

  • FDA Seeks Input For Redefining 'Healthy' Food Labeling
    by Steve Ellwanger

    The FDA first defined the nutrient-content claim of "healthy" in 1994, and its guidelines have shifted over the last two decades. Read the whole story

  • Mascots Play, Talk Gibberish In McDonald's Campaign
    by Todd Wasserman

    The QSR giant's Grimace, Birdie and Hamburglar appear along with the mascot for streetwear brand Cactus Plant Flea Market. Read the whole story

  • COMMENTARY
    The Changing World Of Coupons
    by Todd Wasserman, Staff Writer

    Consumers are looking for deals, but fewer are actually using coupons these days. Read the whole story