QSR Insider
by Todd Wasserman, Staff Writer
Crispy Parm Pizza features a thin crust seasoned with a blend of shredded Parmesan-Romano cheeses. Read the whole story
by Todd Wasserman
Even if those wars are dormant compared to 2019, "the youngest fast-food lovers could be itching for another revival," says Civic Science. Read the whole story
by Steve Ellwanger
According to Kraft Heinz, Super Bowl LVII actually "Meanz 57"-a nod to the iconic numeral that has adorned the brand's label for more than … Read the whole story
by Wayne Friedman
NBCU's unified cross-media platform selling service One Platform is streamlining operations -- converging advertiser-brand and media agency teams, as well as bringing on media … Read the whole story
by Lisa Singer
Finessing the tension between premium product and value takes imaginative development and optimizing both menus and messaging. In introducing its double burger, A&W focused … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A broad view of recent industry initiatives to create standards for audience measurement goes beyond who these groups include to look at the upfront … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Digital versus traditional media? It's not either or. Look for a continued synthesis of both areas. Read the whole story