Even if those wars are dormant compared to 2019, "the youngest fast-food lovers could be itching for another revival," says Civic Science. Read the whole story

According to Kraft Heinz, Super Bowl LVII actually "Meanz 57"-a nod to the iconic numeral that has adorned the brand's label for more than … Read the whole story

NBCU's unified cross-media platform selling service One Platform is streamlining operations -- converging advertiser-brand and media agency teams, as well as bringing on media … Read the whole story

Finessing the tension between premium product and value takes imaginative development and optimizing both menus and messaging. In introducing its double burger, A&W focused … Read the whole story

Digital versus traditional media? It's not either or. Look for a continued synthesis of both areas. Read the whole story