QSR Insider
by Todd Wasserman, Staff Writer
In the ad reintroducing Taco Bell's Volcano Menu, Hilton answers the phone saying "How may I turn up the heat for you today?" Read the whole story
by Todd Wasserman
The Chorizo & Egg Wrap includes a combo of vegetables, eggs, chorizo, black beans and cheese sauce, served in a red pepper lavash wrap. Read the whole story
by Les Luchter
The difficulties of making the iconic cocktail are solved by a little magic in "Voila!" ads for the vodka brand. Read the whole story
by Les Luchter
Find Your Flavor was launched because "our ecommerce D2C team realized consumers were confused about the differences in our products," says PepsiCo's Alexis Ginsberg, Read the whole story
by Wayne Friedman
Rising sports fees and cord-cutting are forcing sports TV and general entertainment viewing to increasingly become a bifurcated pay/streaming TV marketplace, according to a … Read the whole story
by Sarah Mahoney
Extreme weather wiped out 93% of Pearson Peaches' crop. So the farm is using the scarcity crisis for a novel brand awareness effort. Read the whole story
by Wayne Friedman
Overall cable TV viewing continues to decline -- down 14% in the most recent reading of Nielsen's "The Gauge" measure, with a 31.1 share … Read the whole story