Chain leans into its differentiator -- "We are an experience brand," says brand marketing VP -- with a lovestruck activation. Read the whole story
For the outdoorsy types, the Chipotle in Sedona, Arizona boasts views of the tourist destination's red rock buttes, also providing a post-meal hiking destination. Read the whole story
The Beckhams,the '90s version of Tayvis (a pop star and a footballer!) honestly fudge the details of the Super Bowl in this funny spot. Read the whole story
Customers enter by submitting online ingredients for their dream Whopper. Then artificial intelligence takes over, creating an AI version of their burger. Read the whole story
The company will roll out AI review summaries that highlight a location's atmosphere, best dishes, prices, and more. Read the whole story
The cookbook's recipes include such items as French toast dippers and quesadilla pizza -- both notably not served at Chuck E. Cheese restaurants. Read the whole story
The collab drops a "jucier" twist on the iconic tracksuit. Read the whole story
Initial campaign work from Chicago-based Leo Burnett isn't slated to run until 2025. Read the whole story
'Tis the season of love, with more Valentine's Day promotions and grand openings. Read the whole story
At select locations in Los Angeles and New York, the chain will transform two of its restaurants into reservation-only dining destinations. Read the whole story