Making its second big-game appearance, the DunKings' merch is now available. Read the whole story

Custom full-length pants are designed with see-through pockets that run the length of each leg, containing the chain's signature tortilla chips. Read the whole story

The character known for his purple hue discovers an Irish uncle, on tap to promote the green-hued limited-edition Shamrock Shake. Read the whole story

Fictional NASCAR driver trades in burning rubber to "Ride the 'Dente,": in this case, an oversized Chili's Presidente margarita shaker Read the whole story

To promote the snack ahead of March Madness, McKinney tapped basketball superfans. Read the whole story

The brand tapped NBA All-Star Blake Griffin, who will "help fans build their dream Lobsterfest plates." Read the whole story